Big Bazaar

Big Bazaar is the largest hypermarket chain in India.
Founded 2001

PARENT: Future Group

According to Kishore Biyani's 3-C theory, Change and Confidence among the population is leading to rise in Consumption, through better employment and income. Big Bazaar has divided India into three segments:

• India one: The Consuming class which includes upper middle and lower middle class (14% of India's population).
• India two: The Serving class which includes people like drivers, household helps, office persons, liftmen, and washermen (55% of India's population) and
• India three: The Struggling class (31% of India's population).